Los Angeles, CA – May 2016

CHROMA+BASIX has officially launched, featuring luxury fabrics and a fresh approach to the contemporary clothing scene. The sophisticated collection of individually handcrafted, artistic washes are designed and manufactured in the heart of Los Angeles. Our mission - to inspire and empower women, one soul, one body and one city at a time.

CHROMA+BASIX founder and creative director explains, “I remember shopping after I graduated college from USC, and couldn’t find a contemporary legging line that celebrated the female body. The leggings were sheer and didn’t hold you in well enough; As women, we naturally have insecurities and vulnerabilities that no one talks about. I wanted to create a different shopping experience.”

However, fashion runs in her blood, as she grew up in her father’s premiere Los Angeles dye house, which is home to many name brands. “CHROMA+BASIX is built on self-love and female empowerment. I want women to know that they are beautiful and perfect in every single way. We are all on our own journeys and are only competing with the person we were yesterday. It’s difficult with the media, bloggers and paparazzi that criticize and tear women down constantly. I strongly believe that if we have unity and work together we can do anything. We’re here to create a movement.”

When asked about the possibility of taking the manufacturing process overseas, she says, “absolutely not. We are proud to be a local company and want it to stay that way. All components of our leggings from the cutting, sewing, dye process and screen-printing to our care labels, bags and hang-tags are made in Los Angeles. We want to support the local economy.”

Shop our website at www.chromabasix.com, and stay tuned for an upcoming Soul-Cycle charity ride this summer supporting a local women’s organization!